About PLAATO

PLAATO is redefining how beverage and liquid manufacturers improve production performance. From day one, we have been clear about one thing: we are not building Industrial AI FOR producers, we are building it WITH them. The realities of the production floor, the constraints of continuous production, and the priorities of the teams running the operations shape and sharpen our focus, because that is the only way to create technology that delivers real results in real production facilities.

PLAATO Insights is our AI native platform that turns production data into production insights and performance. We do this across food, beverage and general liquid manufacturing. We help teams move from reactive firefighting to confident, repeatable improvement by uncovering what is happening across lines, shifts, and sites, and WHY. The result is faster problem solving, more consistent quality, reduced downtime, and measurable gains in throughput, yield, and energy efficiency. Ultimately: the promise of Industry4.0, which just wasn't delivered.

We work side by side with operations leaders, process engineers, and continuous improvement teams to build workflows that fit the realities of liquid manufacturing. We ship fast, iterate with customers, and keep a relentless focus on outcomes, not dashboards. Our goal is simple: make it easier for producers to run world class operations, every day, across every site.

PLAATO is built for ambitious builders who care about craft, learn quickly, and want their work to matter. If you are excited by tackling complex production challenges, collaborating with exceptional people, and building technology that helps beverage and liquid manufacturers become smarter and more sustainable, then this is the moment and the place.

We are not just adding AI to beverage and liquid manufacturing. We are setting a new standard for how performance is understood, improved, and scaled across the world’s production facilities.

The role

As a Business Development Representative at PLAATO, you will be at the front of our growth engine. Your mission is to create qualified pipeline for PLAATO Insights by starting conversations with the right stakeholders at global beverage and liquid manufacturing organizations. You will uncover operational challenges, qualify fit, and help turn targeted outreach into high quality opportunities for the Account Executive team.

What you will be doing

• Own outbound prospecting with guidance. Build and run targeted outreach across email, LinkedIn, and phone to open first conversations with global accounts in beverage and liquid manufacturing.
• Qualify opportunities. Run structured discovery to assess fit against our ICP, including production complexity, pain points, urgency, budget alignment, and the buying process across multiple stakeholders and sites.
• Create momentum. Nurture leads with relevant insights, clear value, and crisp next steps to progress conversations into qualified meetings.
• Partner with Account Executives, Growth, and Marketing. Align on target account lists, messaging, and campaigns, and hand off opportunities with strong context and clear qualification notes.
• Keep the pipeline clean. Log activity and notes accurately in our CRM, maintain high data quality, and support clean handovers and forecasting.
• Surface market insight. Share what you learn from the field: common pain points, objections, terminology, and competitor context to sharpen our targeting and positioning.
• Support events and campaigns. Engage leads before and after webinars, industry events, and campaigns to convert interest into real pipeline.

What will help you thrive

• 0 to 2 years of experience in a BDR/SDR role (internship, campus selling, or other customer facing experience is welcome).
• Familiarity with Hubspot and LinkedIn Sales Navigator. Exposure to Outreach or similar tools is a plus.
• Strong written and verbal communication: clear, concise, and credible across cultures and seniority levels.
• Organized and able to manage multiple outreach sequences and follow ups across time zones.
• Curious and coachable: you learn quickly, apply feedback, and improve your craft continuously.
• Resilient and goal oriented: you move with pace, handle rejection well, and stay focused on outcomes.
• Collaborative: you work well with AEs, Growth, and Marketing and celebrate shared wins.

Practicalities

• Location: Oslo, in-office
• Travel: Some travel should be expected, especially around global industry events and key account activity.

What’s in it for you

• Launchpad role: Build elite commercial skills in outbound, discovery, and qualification, with a clear path to growth (BDR to AE or Growth).
• Meaningful work: Your efforts help beverage and liquid manufacturers improve performance, reduce waste, and run more sustainable operations.
• High ownership: You will have real influence on how we build pipeline for global accounts and scale our commercial playbook.
• Competitive package: Comprehensive salary, benefits, and the tools you need to succeed.